Am reading this new book, allow me to share some thoughts of David F. D’Alessandro. Very interesting, very informative, surely will guide you finding your way up!
To build the kind of personal brand that will help you to be successful, you will have another filter to the lens. In order to build a good reputation, you have to view your actions in the same way that the people judging you will view them.
While we tend to view our own less-than-heroic actions as no reflection on the basic goodness of our character, outside observers believe just the opposite that we do things we do because of the kind of people we are. It may be an error of perception but a fact of life.
Don’t flatter yourself. You can’t build a good personal brand if you can’t see yourself as others see you.
The best way to establish a brand when you are new to an organization is by offering something that is missing. Do something that is humble but essential.
Become a product with the right features. Of course, you don’t want to be appreciated just as where you are, but with a brand that shouts “upward mobility”. If you’re like a Mercedes to them, better deliver the performance they expect from a luxury brand, ‘coz who wants an unreliable Mercedes? No one!
Always remember these things…
· To be considered for the upper ranks, get into a position where you are making money for your organization.
· A reputation for dishonesty is a career-ender. No amount of talent, brains, or accomplishments will save you from it.
· Indiscretion can cost an organization a great deal, so become known for your excellent judgment about when to speak and when to keep quiet.
· Win a name as the human equivalent of FEDEX: Always deliver on time. If you overpromise and underdeliver, you won’t be trusted by your bosses, and you will go nowhere.
· Become known as the coach of the players want to play for. Develop a reputation for leadership, at some point your ability to do things become meaningless. What counts is whether you can get other people to do them.
Great thoughts right? The reason why I am posting this online is for young readers to have something different at this point in time. Intelligence and hard work are undeniably factors to have a successful career, but we can’t ignore character, something that is unique and REAL to each one of us…
Care to be successful and fabulous? It's about time I guess...